Google opens Meridian, its marketing measurement tool, to all users
Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic...
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google today announced upcoming updates to its Demand Gen advertising platform. These include new controls over ad placement and enhanced...
Google Ads plans major AI Push in 2025, reshaping search marketing
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central...
Google Video Campaigns and the Google TV Network
There is a new and exciting way for Google advertisers to use video campaigns to reach mass audiences on the...
I’m a Google Director. Cybersecurity Is the Field to Be in.
MK Palmore worked in the FBI for 22 years and has been a director in Google's office of the CISO...
